Slim Jesus is going viral. His video "Drill Time," released on August 18, had humble beginnings, garnering a touch under 3,000 YouTube views in its first two weeks of life. It gained some modest traction the first week of September, and now it has absolutely exploded, skyrocketing from less than 15,000 views to over 600,000 in the last 24 hours.
The 18-year old Slim Jesus is a curious figure. A white kid who fully wraps himself in the musical and cultural conventions of drill music, he has been celebrated by some for producing such an audacious banger and seen as an agent of cultural appropriation by most. It is this tension that is primarily responsible for his dizzying rise to internet prominence. Whether it's his 15 minutes of fame or the beginning of an illustrious career remains to be seen.