Back in 2016, Ok-pop soloist Chung Ha obtained her begin as a member of I.O.I, a brief woman group shaped by way of the tv present Produce 101. Since then, she’s develop into certainly one of South Korea’s most promising pop goddesses. 2018 noticed her prime charts with singles like “Roller Coaster” and “Love U” whereas exploring her sonic fashion, which leans closely into tropical home, by way of a number of collaborations. At the beginning of 2019, she’s able to take the world on and alter how she’s been doing issues, which is why she began the brand new 12 months off with the discharge of “Gotta Go (Already Midnight)” right this moment (Jan. 2).
“A summer time vibe me was there throughout 2018, and sparkly Chung Ha was there, however this time it’s very totally different. I don’t have all that glitter,” Chung Ha tells Billboard over the telephone forward of the only’s launch. “This is extra of my private fashion, I suppose. I needed to go very darkish. There’s a really totally different aspect of me so I’m excited to indicate that to followers.”
“Gotta Go” definitely strikes Chung Ha right into a extra sultry place than her previous singles with its vibrant flute sounds and squelching synths appearing as a backdrop to her wealthy vocals. It’s paired with a music video that's much less girlish than her prior ones, changing the aforementioned sparkles and glitter (although not totally) with mature, bolder appears, like energy shoulders and smokey eye and lip hues. Choreography-wise, issues equally shift away from the previous, with the emphasis being on theatrical parts like hand strikes emulating a clock putting midnight and intense floorwork.
For Chung Ha, the efficiency and elegance parts play as massive of a job for her in shaping her artistry as her music does. “The visible half is essential to me as a result of it sort of stands out with my music. As the music adjustments, the appears change in order that goes a good distance.”
Starting off 2019 robust with a directional shift makes Chung Ha a bit nervous the singer admits, however can also be one thing she’s immensely “comfy” with and hopes her viewers will develop used to. “It was sort of like I used to be ready for this tune to return alongside,” she says. “I’ve all the time needed to do certainly one of these ideas, and the tune got here and I listened to it and it was all, ‘Oh, that is it! This is the perfect factor I’ve ever heard.’ I used to be able to go.”
Though “Gotta Go” exhibits one thing new of Chung Ha, it additionally marks her return to collaborating with Black Eyed Pilseung and Jeon Goon, the group behind final 12 months’s hit “Roller Coaster.”
As she strikes ahead in her profession, and into 2019, Chung Ha hopes that “Gotta Go” will begin a brand new period of her making an attempt out various things. Since being in I.O.I, the place she thought-about herself a “half-rapper, principally dancer,” she’s steadily develop into identified for her dynamic vocal supply simply as a lot as her charming performances. Last 12 months she collaborated with Red Velvet's Seulgi, (G)I-dle's Soyeon, and GFRIEND's SinB on the woman crush anthem "Wow Thing,” and ended with “Whatcha Doin’” with Super Junior’s Yesung. Both experiences confirmed her one thing new about her abilities as a singer. “I discovered a really new voice from me, and followers say they heard a really totally different fashion from the opposite sounds that I’ve sung,” she says. “I by no means had a shiny, sort of R&B fashion in my album, so possibly that was totally different for Super Junior Yesung’s collaboration. And then with ‘Wow Thing,’ I had a bit of stronger voice in it trigger I had numerous excessive notes. I by no means thought that I'd go excessive after I’m in a gaggle.”
Chung Ha says that the subsequent new factor she desires to check out is a romantic ballad, and names Paul Kim, a Korean-American singer widespread in South Korea who just lately launched "Me After You," as somebody she’d wish to collaborate with. “I’m not a ballad singer however I actually need to present extra of a ballad aspect of Chung Ha in 2019. I suppose if he’s okay with it, I’m so prepared,” she says with fun.
And although she’s beginning off with a sole observe in “Gotta Go,” Chung Ha additionally says that followers could have one thing extra to stay up for within the type of an upcoming album later in 2019.