SXSW is totally underway in Austin, Texas, together with an all-star lineup of musicians, politicians, tech gurus and extra.
The social media world additionally appears to be blowing up in regards to the pageant, with over 729,800 mentions and three.6 million engagements. The buzz peaked on Mar. 10, because of the presence of political figures Stacey Abrams, Representatives Will Hurd and Alexandria Ocasio-Cortez and Senator Mazie Hirono.
Rivaling the political issues, Ok-Pop band iKON was talked about 79,00zero occasions in reference to SXSW after they introduced their efficiency on the pageant, and generated 255,400 engagements. This is the first-time a selected non-political exercise takes the lead throughout this yr’s SXSW social media exercise, in response to a press launch. Additionally, the largest buzzing hashtags embrace #iKONatSXSW, #iKON and iKONisComingUSA with 2,400 mentions.
Continuing the Ok-pop SXSW rule, Ariana Grande was one of many high celebrities talked about on social media for the pageant, with three,100 mentions due to South-Korean singer Chungha masking her track.
iKON took the stage on the Korea Spotlight showcase on Mar. 13. SXSW runs till Mar. 17.