After dropping his singles “Blanco” and “Morado,” J Balvin is ready to present his upcoming production “Rojo,” part of his next studio album Colores.
In an exclusive behind-the-scenes video for IGTV, the Colombian singer shared a snippet of what fans can expect. “You’re gonna feel the red everywhere,” he says in the two minute and 30-second clip. “It’s a really intense video with a lot of feeling, and I know you’re going to love it.”
The cinematographic clip is filmed by Colin Tilley, who directed “Blanco” and “Morado” and is at the helm of the rest of the videos of the album.
“It sends an important message,” Balvin says of the forthcoming dance ballad out later this month. In the BTS, Balvin explains that he gets killed in a car accident when he’s on the way to the hospital to see his newborn child. He then becomes a ghost who follows his loved ones around. “I’m helping my wife find the right guy,” he says. “It’s about being open and not selfish.” According to Tilley, fans will really get a feel for Balvin’s acting side.
Meanwhile, J Balvin is a 12-time finalist at the 2020 Billboard Latin Music Awards, airing live April 23 on Telemundo. He’s also confirmed to speak at the three-day event and panel series LatinFest+ presented by Billboard and Telemundo in Las Vegas, formerly known as Billboard Latin Music Week.
Watch a sneak peek of his “Rojo” music video below.