A brand new Okay-pop woman group obtained their begin yesterday (Feb. 10), and are already breaking information. Quintet ITZY launched their single “Dalla Dalla” on Sunday (Monday, Feb. 11 in Korea), and earlier right now it was reported that the music video had surpassed over 14 million views in 24 hours. According to label JYP Entertainment, it's the fastest-ever Okay-pop woman group debut on YouTube within the first day, exhibiting immense curiosity within the new act earlier than they’ve even put out their first album.
The electropop tune is an empowering anthem, introducing ITZY as a bunch that’s an alternative choice to its friends: the title “Dalla Dalla” is the phrase for “completely different” in Korean, repeated. "I'm completely different from the youngsters, I'm completely different,” members sing within the refrain forward of the chanting titular chorus. “Don't measure me by your requirements alone, I like being myself, I'm no person else."
Feisty and fast to shift tempos and genres, like hip-hop breakdowns showing all through, it’s but to be seen how ITZY will differentiate itself from the Okay-pop herd in the long term, however for the time being all eyes are on them.
Expectations are excessive for the brand new staff, which members Chaeryeong, Yeji, Lia, Ryujin, and Yuna, as it's the first new woman group in over three years popping out of JYP Entertainment, following in succession of a few of Okay-pop’s most outstanding feminine acts.
JYP has traditionally seen main success with woman teams ever since launching Wonder Girls in 2007; they turned the first-ever Okay-pop artist to debut on the Hot 100 chart again in 2009. Between Wonder Girls and ITZY’s launch, JYP produced a number of hits from each miss A (2010) and TWICE (2015), and each staff’s debut tracks, the previous’s “Bad Girl Good Girl” and the latter’s “Like Ooh-Ah,” ignited intense curiosity in every act from the get-go, as every had been large hits in South Korea.
Though the only isn’t but accessible on streaming websites, watch the music video for ITZY’s “Dalla Dalla” right here: