Latin Music Streams Jumped 37 Percent in 2018, Thanks to Video’s Dominance & Gains in Listening

According to Nielsen Music's year-end numbers, Latin music movies account 18.four p.c of the full video streaming market.

Latin music had a banner streaming 12 months in 2018, notching 69.eight billion audio and video streams within the U.S. alone, in keeping with Nielsen Music's year-end numbers. That's up 37 p.c from 51 billion streams in 2017. 

In audio alone, Latin (outlined as music whose lyrics are greater than half in Spanish) noticed a 57.1 p.c uptick in whole streams, from 16.1 billion registered in 2017 to 25.three billion for 2018. 

As for video, there have been 34.7 billion video streams of Latin music in 2017, and 44.5 billion streams in 2018, marking 28.2 p.c development year-over-year. That accounts for 18.four p.c of the full video streaming market.

The recognition of Latin music movies has been obvious all year long on YouTube's charts: Ozuna ended 2018 as essentially the most seen music artist on YouTube and eight out of the 10 most-viewed music movies of the 12 months worldwide had been Latin. However, Latin was not the one style that benefited from streaming in 2018. Overall, the U.S. music market skilled vital development in 2018, with whole album equal audio consumption up 23 p.c over 2017. The development was pushed by a 49 p.c enhance in on-demand audio track streams in comparison with final 12 months.

But Latin is essentially the most streaming-hungry style of all. As of RIAA's mid-year numbers for 2018, streaming accounted for 91 p.c of all Latin music consumption, in comparison with 75 p.c for the market total. 

As for Latin’s standing in opposition to different genres, it stays the fifth largest style on a consumption foundation, behind R&B, rock, pop, and nation. But it’s extra seen than ever. While 2017 was the 12 months of Luis Fonsi and Daddy Yankee's “Despacito,” with the track breaking data at No. 1 on the Hot 100, 2018 was the 12 months of Cardi B, Bad Bunny and J Balvin's “I Like It” and “Mi Gente” by Balvin and Willy William -- each of which hit the chart's prime 5.

All instructed, 24 Spanish language songs hit the Hot 100 in 2018, in comparison with 19 in 2017, not together with much more hybrid, English-dominant songs like “I Like It.” 

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