After previously reaching Billboard’s Social 50 chart for one week in June 2017 (No. 46), Machine Gun Kelly vaults to No. 13 on the latest tally, dated Sept. 15, following the release of his Eminem diss track “Rap Devil" on Sept. 3.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Sept. 6.
MGK re-enters thanks to 113,000 Twitter mentions, as well as 147,000 Wikipedia views, all up from negligible amounts, according to Next Big Sound, in the week running Aug. 31-Sept. 6.
The reason for his sizable boost in social media activity? MGK was one of the sources of Eminem’s ire on his surprise-released No. 1 Billboard 200 album Kamikaze, specifically on “Not Alike,” continuing a beef that began after MGK tweeted calling Em’s daughter Hailie “hot as fuck” in May 2012.
The rapper clapped back with a diss track of his own on Sept. 3.
"Im standing up for not just myself, but my generation,” MGK tweeted to accompany the song’s release. “Im doing the same shit you did back in ur day. life is still real on my side, and i had to take time from the grind to defend myself from someone i called an idol. love, Rap Devil.”
For his part, Eminem re-enters the Social 50 at No. 5, his highest ranking since he reached No. 3 in October 2017. The attention swirling around Kamikaze — including criticism of its lyrical content in addition to excitement from fans — landed the rapper 438,000 Twitter mentions (up 4,477 percent) and 255,000 new YouTube subscribers, the latter thanks to the music video release for “Fall” and audio-only posts for others.
And don’t count the beef between MGK and Eminem over just yet, either; the latter teased a potential response on Instagram Live over the Sept. 8-9 weekend.