SwaVay kicked off November with his Pure Pack EP. "Dog Food" was quickly tabbed a standout on the project from the Atlanta rapper, who is the first signee to Metro Boomin's Boominati Worldwide label, under the Republic Records umbrella. SwaVay returns on Thursday (Dec. 5) to premiere the sobering visual to the EP opener with Billboard below.
The cinematic clip finds SwaVay reflecting on the lawlessness of Atlanta, which has resulted in numerous pointless deaths around his city, as a shooting plays out in the background. "I ain't finna go out sad," he says.
The James Blake-approved artist flexes cash and professes his love for the dollar over everything. The street life catches up to SwaVay, as the visual closes out with a news broadcast reporting on his arrest for drugs.
“Honestly, this is one of the quickest songs I’ve ever made. I got to the studio after Khalil played me that beat and instantly just knew what I wanted to try, and I loved it. We played the f--k out of this song for like 10 days straight," he tells Billboard. “The concept behind the Dog Food video is basically my adolescence, realizing who I am, and also realizing some of the things that aren’t for me."
Watch the "Dog Food" video below.