The Inside Story on How Interscope Signed Its Next Star, DaBaby


LABEL Interscope

On Jan. 23, Interscope, in partnership with South Coast Music Group, signed 27-year-old rapper DaBaby. Formerly often called Baby Jesus, the Charlotte, N.C., native began rapping on the finish of 2014 and dropped his first mixtape on-line at first of 2015. In 2016, South Coast CEO Arnold Taylor, who has had a yearslong relationship with Interscope, signed him to his group and by summer season 2018 was procuring DaBaby to the majors.

By the time Interscope govt vp city operations Nicole Wyskoarko and govt vp Joie Manda met him, DaBaby had 5 mixtapes out and breakout track “21” on the best way (which has since garnered 5.four million on-demand U.S. streams, in keeping with Nielsen Music). “His power was infectious,” says Wyskoarko. “It matched the music and the visuals.” And although Wyskoarko “at all times had the sensation” there was rising main label curiosity in him, and he or she knew DaBaby was taking different conferences, she insists signing him “simply made sense for us,” and wasn’t merely a strike at opponents.

Wyskoarko employed 24-year-old Caroline “Baroline” Diaz as DaBaby’s day-to-day A&R rep. “She has a younger, infectious power, too -- it’s an incredible match,” she says. DaBaby already has his follow-up to 2018’s Blank Blank recorded and can attend the NBA’s All-Star Weekend (Feb. 15-17) in his hometown. “He is usually a multihyphenate,” says Wyskoarko. “He’s very centered on his craft, from a artistic and enterprise perspective. He’s somebody we’re very excited to be in enterprise with.”

This article originally appeared in the Feb. 9 issue of Billboard.

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