The Legacy of Girls’ Generation’s ‘Gee,’ 10 Years Later

As 2019 begins, the thought of Okay-pop songs and movies going viral is nearly commonplace. But again in 2009, only some years after the beginning of YouTube, solely a handful of acts popping out of South Korea had hits that ran their manner across the globe, unfold by way of their music movies. Then Girls’ Generation launched “Gee” on Jan. 5 and altered every thing.

Ten years later, the affect of “Gee” remains to be being felt all through the Okay-pop world. Not solely did the the success of the tune result in the then-nonet’s ascension to change into one of many prime lady teams of this era (pun supposed), it additionally fronted a brand new period of Okay-pop, kicking off one of many trade’s most pivotal years.

The Song

At 10 years previous, “Gee” remains to be as vibrant and infectious as ever, and it's set the bar excessive for bubblegum pop perfection. Spurred alongside by its hook of “gee, gee, gee, gee, child, child, child” and different repeated phrases, the Girls’ Generation basic, written by Okay-pop hitmakers E-TRIBE, began out sweetly with an English-language intro: “Listen boy, my past love story/ My angels, my ladies, my sunshine.” It went on to change into a dance observe constructed across the 9 members' bubbly vocals and techno-inspired synths blended with scattered electro-pop beats. Throughout, every lady obtained her personal time to shine within the verses as they switched off between expressing their girlish love as different members harmonized, and a pre-finale bridge slowed issues down briefly for a little bit of sentimentality earlier than choosing up and exploding over the past moments of the tune.

At its very essence, “Gee” is charming in its strategy to a pure form of love, and it’s addicting. That’s all it took for it to change into one in all that 12 months’s greatest hits in South Korea, and happening to hit document after document within the nation whereas concurrently gaining widespread consideration all through a lot of Asia and amongst world Okay-pop audiences. The tune remains to be impacting the trade, and final 12 months noticed Grimes introduce Loona yyxy's "Love4eva" with a nod to the hit. 

The Music Video

Based on the Okay-pop world’s flare for experimentalism and over-the-top manufacturing values, it’s a bit shocking looking back that the music video for one in all Okay-pop’s greatest songs can also be comparatively easy. There’s no showy CGI or flamboyant costuming happening throughout the Korean music video for "Gee," only a modern-day tackle the story of Pygmalion. Instead of statues, the 9 members seem as storefront mannequins come to life due to their love. They ultimately determine to depart their store, and him, to go do their very own factor, and… That’s it. For a tune that turned identified due to its music video, writing that down appears a lot much less thrilling. But "Gee" was a lot much less concerning the plot and extra concerning the ladies.

Throughout the video, Girls’ Generation charmingly crab danced their manner into the hearts of thousands and thousands whereas carrying skinny denims, colourful terry material shorts and overalls, and making “G” shapes with their fingers. The manner the digital camera panned between group choreography units and took moments with every particular person Girl sharing her emotions, "Gee" felt like a scene from a teenage slumber celebration as buddies inform each other about their crushes. It’s easy, it’s enjoyable, and it was precisely the best way to begin off 2009 on the correct, very exuberant, foot.

They would later remake the video in 2010 for the tune's Japanese launch, holding the identical store-based setting, however this time the Girls' have been clothes designers.   

The Impact

“Gee” got here out recent off of 2008, when YouTube had really change into a key participant in perpetuating Okay-pop’s unfold all over the world and hits from Wonder Girls, BIGBANG, SHINee and extra gained widespread consideration round Asia and past due to their music movies. “Gee” was the primary tune of what would go on to change into a 12 months stuffed with viral hits for the Okay-pop scene, and it set the tone for what it means to be successful within the age of virality.

At the time, Girls’ Generation was one in all SM Entertainment’s rising acts and had seen relative success with singles beforehand, however “Gee” modified every thing. Almost in a single day, Girls’ Generation turned the “nation’s lady group” of South Korea. Not solely did the one change into one of many 12 months’s best-selling songs, however the dance strikes related to it, most notably the aforementioned “crab dance,” went viral, and their outfits, particularly the thin denims, set tendencies. This started Girls’ Generation’s run as one of many greatest lady teams of all time with hit after hit and immense concert tours after each other. They’ve since seen some modifications, and solely 5 members nonetheless stay energetic below SM Entertainment as unit group Oh!GG, however “Gee” undeniably modified the state of the Okay-pop world without end because the launching pad of the remainder of Girls’ Generation’s profession, setting an instance of what it takes to change into a era's lady group.

The Covers

“Gee” has been remade and lined time and time once more, each in and outdoors of the Okay-pop world. Here are a few of its hottest renditions, together with just a few from Girls’ Generation themselves.

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