Mattel, Inc. has introduced a complete, worldwide licensing settlement with BTS (acronym for Bangtan Sonyeondan or “Beyond the Scene”), the seven-member South Korean boy band taking the world by storm. The announcement comes on the Hong Kong Toys & Games Fair.
Under this multi-category license with BTS below its label, Big Hit Entertainment, Mattel will create dolls, collectible figures, video games, and extra. In the wake offered out excursions throughout the globe, the collaboration launches this summer time with a first-ever BTS-inspired toy line created across the likenesses the band’s seven members: RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. The dolls shall be usual within the seems to be from the BTS’ iconic and YouTube record-breaking “IDOL” music video.
“BTS is a pop-culture music phenomenon that transcends age, tradition and language, and thru this partnership, Mattel will fer a brand new method for thousands and thousands the world over to interact with the band,” states Sejal Shah Miller, SVP & Global Brand GM for Mattel. “Partnering with established franchises which have world attraction is a cornerstone our technique and given our artistic experience, we're completely suited to create merchandise celebrating BTS.”
BTS features recognition from their genuine, self-produced music. From their top-notch performances to the way in which they work together with their followers, BTS has turn out to be a worldwide phenomenon since they debuted in June 2013. They have mobilized thousands and thousands followers the world over (named ARMY), topped distinguished music charts, offered out worldwide excursions and have been acknowledged with prestigious awards just like the Billboard Music Awards.